Phenomenal
"This is the kind of dress that feels amazing, looks beautiful, and you’ll never want to take off!"
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or 4 payments of $24.98 with
Size guide
All styles are designed to fit true to size unless otherwise stated.
cm
inch
| SIZE | AUS | US | UK | ||
| XXS | 4 | 0 | 4 | ||
| XS | 6 | 2 | 6 | ||
| S | 8 | 4 | 8 | ||
| M | 10 | 6 | 10 | ||
| L | 12 | 8 | 12 | ||
| XL | 14 | 10 | 14 | ||
| XXL | 16 | 12 | 16 | ||
| 3XL | 18 | 14 | 18 | ||
| 4XL | 20 | 16 | 20 | ||
| 5XL | 22 | 18 | 22 |
Please note: Billy J sells many brands / labels. If you would like further assistance with sizing, our customer service team are more than happy to help! Please contact us here
Couldn't load pickup availability
Australian Policy:
Within 7 Days: Refund or Credit +10%
Within 8-21 Days: Store Credit
US Policy:
Within 30 Days: Store Credit
UK Policy:
Within 30 Days: Store Credit
Alternate Bridal Policy:
Order 3 or more dresses from our Bridesmaid collection in one transaction, return for a full refund within 30 days of delivery (postage excluded).
Click here for further information on our Alternate Bridal Policy.
Please note: Items marked as "Final Sale" remain subject to our standard Final Sale policy and cannot be returned or exchanged.
For hygiene reasons, swimwear, bodysuits, intimates, earrings, beauty products and select items are not eligible for change of mind returns.
For all information regarding our returns policy, please visit -www.billyj.com.au/pages/returns
Australian Orders:
Free standard delivery within Australia for all orders over AUD $150.
$9.95 AUD Standard delivery for orders under AUD $150
$14.95 AUD Express Shipping for orders under AUD $150
$5 AUD Express Shipping for orders over $150
USA Orders:
$15 USD for orders to the US under $150 USD.
Prices inclusive of Duties. Taxes calculated at checkout.
International Orders:
Billy J delivers internationally. For more info on delivery locations click here.
Please note: Express shipping timeframes do not take into account the packing time at our warehouse. All orders are prepared and shipped within 1-2 business days of order placement (excluding weekends, public holidays and peak periods).
Overall rating: 4.9593496 / 5 from 123 reviews.
The Soho Maxi Dress in Pink is praised for its stunning color and high-quality construction, making it a stylish choice for beach outings. The halter neckline and frill details add a daring flair, while the concealed zipper and hook-and-eye closure ensure comfort and confidence. However, opinions on the material vary, with some finding it too thin.
Review topics: ["size","fit","length","colour","fabric","material","quality","feels","style","value","dress","event","bra","season","need","compliments","pink","shipping","tie","flow","photos","process"].
"This is the kind of dress that feels amazing, looks beautiful, and you’ll never want to take off!"
"I loved my dress. I wore it to a wedding and got so many compliments - both in person and online. It photographed so well. I was slightly worried about issues with duties when ordering from Canada but it was a really smooth process without any extra fees. I would say that I needed to steam it quite a bit after it was first delivered but once I did that, it was perfect. I ordered a second dress in yellow!"
"The quality of the dress was beyond expected. The color is accurate as well as the size. I love how it doesn't show my belly fat that much because of the design."
"The quality of the dress was beyond expected. The color is accurate as well as the size. I love how it doesn't show my belly fat that much because of the design."
"Absolutely loved the dress. Such good value and was perfect for the occasion. Have since been into your Kawana store and bought another outfit. The sales assistants were fabulous. Will be on my go to list now."
"Stunning! Material is very thin and pulls extremely easy though."
"I love this dress. It’s exactly as pictured and true to size"
"Great wedding guest dress! Loved the color, very lightweight and perfect for summer events."
"Loved this dress and got so many compliments on it! I am 5’7” and 130 lbs and it fit like a glove. Would definitely recommend."
"So pretty and elegant on!! Wearing this for my engagement photos 🤩"