Our favourite Australian fashion bloggers to follow

Our favourite Australian fashion bloggers to follow

Gone are the days when we would flip through the latest monthly issue of Vogue to see what our fave celebs were wearing. With the arrival of Instagram, we can now get a daily fix of what’s hot with just a swipe of our thumbs.


We know that life can get pretty hectic, and it can be pretty difficult to keep up to date with what’s in (or out) when it comes to fashion trends. Luckily for us, there’s fashion bloggers and influencers out there to help us mere mortals navigate those matters pertaining to style.


That’s why we’ve put together our top 5 fave Australian fashion bloggers to follow. It was difficult to narrow it down, what with so many queens out there. However, these 5 babes – who have become entrepreneurs in their own right – are sitting pretty at the top of our list.


The best fashion influencers in the business 

Whether they’re showing us how to master black bike shorts with blazers or how to overcome mental illness, we’ll always shower their posts with love with a double-tap and fawn over their Instastories. 


In no particular order, here’s our top 5 style muses.


Steph Pase / 128k followers


Minimalist and casual – that’s Steph Pase, the woman behind ‘Just Another Mummy Blog’, in a nutshell. With two adorable girls in tow, she’s certainly got her hands full… but she still makes time to share her organisation skills and makeup tips with the rest of us. Oh, did we mention she’s a qualified makeup artist, too? She’s also super creative - her organisation planners and notepads are a global success. 


Sharing her passion for fitness, food, home styling, and all things motherhood (she doesn’t sugar-coat her experience with mental health), she’s incredibly down-to-earth and looks amazing in just about anything!


Stalk her style at: @justanothermummyblog


Shop her statement pieces:

Liberty Pants

Leonie Knit

Crete Flats

Chelsea Thomas / 105k followers



Okay, so who doesn’t love a bargain? It’s even more appealing when it looks luxe – without the luxe price tag. That’s exactly what Chelsea Thomas had in mind when she started Australia’s largest budget fashion blog, I Heart Bargains. We can totally relate to her love of filling her online cart with countless garments and hunting down beautiful clothes, shoes, and accessories. Perhaps what we love most about her is that she inspires women to look cool every day, without it hurting their bank account. 

On her website and social media account, you can find a range of clothes and accessories below $100. Proof that you don’t need to spend a small fortune to look stylish!

Stalk her style at: @iheartbargains


Shop her statement pieces:

Paisley Heaven Dress

Whimsy Dress

Cruz Pants

Chichi Mule Heel

Mini Elena Rose / 32.8k followers



Cute name – even cuter clothes. Mini Elena Rose’s Instagram feed is a pleasant mix of designer brands (Givenchy) and affordable fashion in hues of white, cream, blush and the occasion black. Pastel colours is her calling card and she shows us just how easy it is to throw on staples and just make it work.


Stalk her style at: @minielenarose


Shop her statement pieces:

Tiana Frill Mini Dress

Aberdeen Midi Skirt

Khloe Tee

Austin Cardigan

Jadé Tuncdoruk / 410k followers


From #bossbabe to fashion business degree graduate to model, Sydney-based Jade Tuncdoruk will always have our love – if not for her style but the way she is so unbelievably relatable. Not one to shy from sharing the traps of social media, she shares her lifestyle and fashion choices via two accounts: one that shows off her best sides and outfits, and the other that candidly lets people into her personal life.

When we’re not laughing hysterically at her antics on her ‘real account’, we love glossing over her self-confessed ‘prettier account’ and fawning over her Chanel and Dior bags, belts and shoes.


Stalk her style at: @jadetunchy (bonus: see her life without a filter at @therealjadetunchy)


Shop her statement pieces: 

Ruby Overalls

Bonjour T-shirt

Vicenza Flats

Laura Jade Stone / 827k followers



The perfect balance of fun, flirty and chic, Laura Jade Stone’s fashion sense is all that we aspire to call our own. Her passion for putting together outfits and styling new looks has earned her a huge following on social media. Having designed her own collection with ‘In The Style’, that’s all the proof you need when it comes to her fashion credentials.


Stalk her style at: @laurajadestone

Shop her statement pieces:

Villa Jumpsuit

Houndstooth Coat

Ariel Dress


Find your online style inspiration at Billy J

Do you follow these babes on Instagram already? Now you can emulate their look with our collection of dresses, tops, pants and footwear. Perfect for just about any occasion, shop online at Billy J – and don’t forget to post your outfit online and tag us in it!